Cosmetic major L'Oreal makes strategic investment in DSG Consumer Partners

French cosmetic major L'Oreal on Tuesday announced a strategic investment in DSG Consumer Partners IV, the fourth fund of Singapore-based venture capital DSGCP, without disclosing the amount.

DSG Consumer is focused on growing consumer brand startups across Southeast Asia and India.

"Through this investment, L'Oreal will support early-stage entrepreneurs building the next generation of insurgent consumer businesses across the beauty value chain," said a joint statement.

The investment was made through L'Oreal's corporate venture capital fund BOLD (Business Opportunities for L'Oreal Development).

According to L'Oreal, the Southeast Asia and India region has many fast-growing, most populous and young demographic markets of the world.

"The future of consumer brands will largely be shaped in these markets. So it's important to build a strong connection to its dynamic ecosystem of disruptors and invest in promising consumer brand startups," said Vismay Sharma, President of L'Oreal Sout