I knew “those adverts” had achieved “cut-through” when one of my aunties from India asked me on WhatsApp if Labour seriously thought Rishi Sunak supported child abusers. The good news is that Labour’s advertising campaign has gone global. The bad news is that lots of people think Labour is calling him a patron of paedophilia. To be fair, that’s basically what Boris Johnson did to Keir Starmer about his time as DPP and Jimmy Savile (Sunak has never apologised for that horrible smear) — which means the art of political debate in Britain is each party yelling “nonce” at the other.
