BEAUTY fans queued up outside a Boots branch in Glasgow to get their hands on brand new “world first” products which have hit the shelves today.
No7’s Future Renew range launched today at Braehead when the store opened at 10am.
And many waited in line to be the first to grab the wonder products.
No7’s brand new range is a collection of four skincare products proven to reverse the appearance of multiple signs of skin damage.
The range includes a serum, an eye serum, a day cream with SPF 40 and a night cream.
The products include a new ‘super peptide’ blend which is a world first and cannot be found in any other product.
It’s No7’s biggest launch in a generation, building on a long history of scientific innovation for the brand.
Customers were able to have a browse around the new range at the Boots store.
Some even got to test out the skincare at the beauty counters.
Prices range from £24 to just over £42.
Beauty fanatics can pick up No7 Future Renew Damage Reversal serum (25ml) for £34.95.
Or grab the bigger 50ml bottle for £42.95.
The day cream and night cream (both 50ml) are priced at £34.95 each.
With the eye serum (15ml) costing shoppers £24.95.
The first 70 shoppers through the door at Boots Braehead received a goody bag worth over £100 at the exclusive in-store event.
They also enjoyed complimentary fizz and cupcakes.
The new range has been developed for over 15 years and tested on more than 4,200 people – including two clinical trials and 23 user trials.
No7’s Head of Science Research Dr Mike Bell said: “Skin damage happens throughout our lives and is caused by multiple factors including sun exposure, environmental pollution, stress, sleep, temperature and nutrition.
“The new peptide blend effectively tricks the skin into thinking that it has been damaged which leads to renewal of key proteins such as collagen and fibrillin.
“It therefore supports skin’s natural self-repair mechanisms, targeting signs of cumulative damage both on and under the surface.
“This is a world-first technology only available from No7. We believe it is going to be a game changer for consumers.”
Commenting on the launch of No7 Future Renew, Dr Emma Wedgeworth, consultant dermatologist, said: “I’m incredibly excited that No7 have discovered a new super-peptide blend that harnesses the skin’s natural repair process.
“No7 Future Renew is a breakthrough range that can help reverse visible signs of skin damage. It contains a world-first peptide technology that you won’t find in any other skincare product.”
