WhatsApp now lets users shop and pay in-app in Brazil
WhatsApp users in Brazil can now officially pay small businesses for goods and services from within the Meta-owned messaging app, the company has announced. The payments-to-merchant feature is available now for a “small number of businesses” but will be rolling out more widely in the coming months, allowing customers to make purchases using Mastercard or Visa credit, debit, or prepaid cards “without having to go to a website, open another app or pay in person.”
The rollout of WhatsApp payment services in Brazil has been a multi-year process, and is complicated by the fact that the messaging app has been trying to offer both peer-to-peer transfers and payments-to-merchant services within its app. On the peer-to-peer side, WhatsApp...