There are a lot of business “solutions” out there. Marketing tools, IT software, accounting automation, CMS platforms, and countless other products and services are proffered as innovative ways to make a business’s problems go away. But how effective are these tools? Contiem is one company pointing out that, without a comprehensive, full-service approach to content […]
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There are a lot of business “solutions” out there. Marketing tools, IT software, accounting automation, CMS platforms, and countless other products and services are proffered as innovative ways to make a business’s problems go away.
But how effective are these tools? Contiem is one company pointing out that, without a comprehensive, full-service approach to content creation, it’s hard for any tool to produce its desired effect.
We live in an age of innovation. Entrepreneurs are busy inventing solutions to problems all the time — including a smorgasbord of clever ways to create, publish, and manage content. The internet and digital marketing have made it easier to share these inventions as they’re created, too.
The ability to hire freelancers and remote workers has also made content creation easier. Brands with limited capacity can outsource certain tasks, such as writing or illustrating, to third-party providers.
In theory, this accessibility should simplify the process of creating content. In application, though, the products and services that are often marketed as “solutions” are limited in their ability to produce tangible, high-quality results. They’re simply pieces of a puzzle. Important pieces? Sure. But individual pieces, nonetheless.
A solution like hiring a freelancer or investing in a content management tool may be able to address a need when used correctly. But teams are often left to figure out on their own what this “correct usage” looks like. And if they fail to apply their new solution properly, the results and quality of work can suffer.
In an ever-evolving, increasingly complex business landscape, companies need more than the right tools to succeed. They need comprehensive, end-to-end third-party support that isn’t focused on delivering a tool or a service but on generating specific results. This holistic approach to solving problems is one of Contiem’s core philosophies.
Contiem has positioned itself as the world leader of content creation. The enterprise fully addresses its clients’ content concerns — and not just for smaller blogs and e-commerce sites either. Contiem handles the content needs of massive Fortune 500 enterprises and sprawling governmental organizations around the world.
Along with serving large companies, Contiem specializes in developing a variety of different forms of content. This includes more nuanced items, such as technical documentation, visual media, training materials, eLearning, and online help.
Contiem is able to offer its distinct full-service approach to content for a few different reasons. First and foremost, the company’s team doesn’t consist of a rotating stable of freelance writers. It is a large, diverse group of professional employees. This includes project managers, writers, editors, illustrators, visual media personnel, information architects, and software developers.
By bringing these individuals on as full-time staffers and not just contractors, Contiem can accumulate and retain knowledge with each client and across multiple industries. It can also tap into synergistic perspectives across various content-related disciplines (text, media, education, etc.) when designing content strategies.
Contiem’s ability to provide a comprehensive range of content for bigger companies also comes from its unique approach to creating the content itself. This includes three essential elements: consultations, tools, and ecosystems.
If a brand’s content is going to be effective, it can’t be generic. It needs to be hyper-tailored to the vision and strengths of an organization. It also needs to consider the pain points of its target audience.
That’s why the first step for Contiem’s team is to conduct a deep-dive analysis of each client’s needs. This “listening stage” helps Contiem’s team members develop an in-depth understanding of each client’s organization, giving them insights into both their immediate and long-term challenges.
Once they’ve grasped the ins and outs of a brand’s content needs, Contiem handles the development, content management, translation, and publishing process. To do this, the brand employs a suite of content-creation tools.
A good example of this, and Contiem’s crown jewel, is RSuite®. This world-class Component Content Management System (CCMS) platform is an all-in-one content solution that dramatically increases content creation efficiency.
The software is able to do this thanks to several innovative elements. For instance, RSuite’s patented semantic search abilities and its ability to reflow content dynamically ensure that content is effective and remains so over time. Its “Department of Defense-level security,” in the words of the company, ensures that each client’s content within its CCMS remains safe and secure, as well.
RSuite also approaches content on a component level. It breaks down individual words, paragraphs, images, and videos. From there, it tracks each component along with its associated metadata, links, and various versions across a client’s various pieces of content.
The ability to utilize powerful software tools like RSuite supercharges the already impressive capabilities of Contiem’s team members.
Creating content in the short term is one thing. However, it’s important to build a healthy, functioning content ecosystem to scale content dynamically over time.
Contiem invests in creating content ecosystems that can shepherd hundreds of thousands of documents from creation through to publication. It ensures everything is searchable on a component level, and things like translation, updates, and synchronization are fast and simple.
There is no end to the number of content creation solutions on the market. However, no one is bringing the tools, talent, and strategies together in as comprehensive a manner as Contiem. The brand’s relentless desire to innovate and push the status quo has helped it capture its leading position in the content creation industry.
From in-depth strategy to experienced and diverse content creation teams to sophisticated content tools and ecosystems, Contiem offers a holistic option for content-needy companies. It is creating real solutions that don’t focus on the tools themselves but rather on solving each client’s individual problems — which we can all agree is the reason we create content in the first place, right?
Featured Image Credit: Pavel Danilyuk; Pexels; Thanks!
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