IT’S not good enough just to be a celebrity these days – you’ve got to have the sex factor too.
Stars love to tell us what A-list lust they’re enjoying, and offering to share their secrets with us ordinary mortals – on their very own “sexual wellness” websites.
Christina Aguilera is the latest, spending this week promoting her new “vegan sexual wellness brand” Playground.
The Grammy-winning singer’s firm sells personal lubricants in a variety of scents designed for women.
Christina, 42, wrote on Instagram: “Sex is an essential part of our overall wellness, and @hello.play-ground is here to remind you that every part of your body deserves to be pampered.”
Here, we reveal the star sexpreneurs trying to sell you that big Hollywood climax . . .
FORMER Disney child star Demi Lovato has been quick to shed the cutesy public image since striking out as a solo singer.
The Skyscraper singer, who identifies as non-binary and has started using they/them pronouns, announced in 2021 a collaboration with the brand Bellesa on a gender-neutral sex toy, the Demi Wand, costing £58.
Demi, 30, tweeted: “I wanted to create my own sex toy to take the stigma away from pleasure, and to take your sexual relationship to the next level.
“We have spent far too long pretending we are not sexual beings.
“It’s time for us to put this stigma to rest. We are all deserving of pleasure. We are all deserving of orgasms.”
Estimated worth: £32million
HER best-known role was in 2015 bonkbuster film Fifty Shades Of Grey, so it’s no wonder Dakota Johnson sees herself as a bit of a sexpert.
She said: “I’m a sexual person, and when I’m interested in something, I want to know so much about it.
“That’s why I did those big naked movies.”
And for Dakota, 33, who has been dating Coldplay singer Chris Martin for nearly five years, it’s not all an act.
In 2020 she became an investor and co-creative director for sexual wellness brand Maude, which stocks cutesy sex accessories.
She said: “To me, taking care of your body in a sexual way should be the same as taking care of your body in terms of nutrients, skincare, exercise, etc.
“Sex is important and special.”
Estimated worth: £11million
FORMER Love Island star Megan Barton-Hanson once admitted to having sex in the disabled toilets at Southend Airport – then in 2020 she launched a range of sex toys with Ann Summers in a bid to cure pandemic boredom.
The Megan Loves Edit sells toys that were selected and tested by Megan, 29, who realised she was bisexual after a threesome.
She said: “I love sex, and it’s only because I’ve explored things and allowed myself to be liberated and try new things and not feel shame for it.”
Estimated worth: £2million
NOT just a singer and actress, Lily Allen is also “Chief Liberation Officer” of sex toy brand Womanizer.
The special-edition Lily Allen Liberty vibrator promises an orgasm in seconds but will set you back £89.
But we’re sure she would be the first to say you can’t put a price on pleasure.
The Smile singer has candidly admitted that sex used to be “not really about my own enjoyment” and she didn’t have an orgasm until her mid-20s.
Mum-of-two Lily, 37, said: “Sex toys are still seen as a taboo. Female pleasure in itself is a taboo subject.
“The only way to make subjects no longer taboo is to speak about them openly, frequently and without shame or guilt.”
Estimated worth: £15million
MADE In Chelsea’s Olivia Bentley is probably well aware that reality TV stars have a short shelf life.
The savvy 27-year-old branched out and launched sexual wellness brand Jomo in 2021.
Among other things, the company stocks a collection of arousal oils and lubricants designed to “bridge the gap” between sex and self-care.
Olivia, known as Liv, is also a fine art photographer specialising in nudes, and even stripped off to pose with one of the products on Instagram to plug her new venture, with TV and celebrity make-up artist Bella Campbell.
Olivia has been known to be open about her sex life, previously stating: “A healthy sex life is good for everyone.”
Estimated worth: £600,000
AS a supermodel, she was never known for model behaviour – and now Cara Delevigne has cashed in on her edgy appeal by becoming a sex toy tycoon.
In 2019, pictures of her and her now ex Ashley Benson with a £365 leather “sex bench” appeared all over the internet.
The next year she came out as pansexual – meaning she can be attracted to any sex.
And now Cara, 30, is the co-owner of sex toy firm Lora DiCarlo, and says she wants “to take ownership of my orgasm”.
She added: “Women have the same urges and needs as any other person, yet we are ashamed to talk about how we take care of our own pleasure.
“I hope to help break down the barriers and show that it’s a topic we can openly and confidently discuss.”
Estimated worth: £100million
OSCAR-winning star Gwyneth Paltrow launched her hugely successful and overpriced life-style platform Goop in 2008.
It has sold everything from vagina-scented candles to solid gold vibrators and “sex dust” – a powder to boost libido.
It even led to a six-part Netflix series, with one episode dedicated to understanding sex and female pleasure.
Gwyneth, 50, quit acting to focus on Goop, and said: “Repressing sexuality and specifically female pleasure has been a mechanism of control for a long time.
“If a woman likes sex, there’s nothing wrong with her!”
Estimated worth: £165million
By Kate Taylor, Sun Sexpert
IS it just me, or are you getting slightly tired of celebrities banging on about their sex lives in a bid to sell us their branded range of sex toys, lingerie or candles that smell like their bits?
I’m 100 per cent for female empowerment, and it’s amazing that we can talk about sex, and masturbation, so openly now.
But does it have to become every feisty female’s side-hustle?
What’s next, Prue Leith with a range of crotchless aprons?
Or Mrs Hinch launching an Ariel pod designed for the morning after?
It’s fabulous to have celebrities endorsing female health causes, like Davina McCall’s menopause mission.
But we really don’t need sexual products to be endorsed by big names.
What works for one person can be a total turn-off for another.
Don’t buy sex toys just because you want an A-list orgasm.
While Christina’s range might work for you, I can’t guarantee you’ll be hitting the high notes.
