The Indian Premier League (IPL), with 74 matches in less than two months and a broadcast rights sale of INR 48,390 crore, is now comparable to top American sports codes and the English Premier League. The tournament has become a summer phenomenon in India, attracting demand for tickets and passes despite a saturated cricket calendar. Manufacturers and broadcasters have launched campaigns and offerings that attempt to reproduce the stadium atmosphere. With franchises owned by IPL team owners emerging in different regions, cricket administrators face questions about the league’s unchecked growth and compound effects on the rest of the sport.
