Nippon Paint to tap Rs 12,500-cr construction chemicals market division
Paint manufacturer Nippon Paint (India) Pvt Ltd would foray into the Rs 12,500 crore construction chemicals market as it eyes to expand the product portfolio, the company said on Saturday.
With its entry into the construction chemicals division apart from the current paint and coatings product range, Nippon Paint would offer products and solutions under dry mix, repair and maintenance, construction chemicals and waterproofing categories.
The products to be launched (in construction chemicals) would be focused on three segments -- during construction, post construction and taking up repair and maintenance.
With this expansion, Nippon Paint said it also has plans to increase the dealer touch points by 50 per cent.
Attributing to the increase in residential and commercial building constructions for its foray into the construction chemicals division, Nippon Paint said the growing trend of urbanisation was expected to drive this category.
"Through this expansion strategy, Nippon Pai