LIV Golf reports 3.2M viewers for opening event in Mexico
The LIV Golf League reported Friday that 3.2 million people turned to linear and digital platforms the watch the upstart circuit's season-opening event in Mexico.
The league said data provided by The CW Network, which aired the tournament, and TV ad measurement and analytics company iSpot, along with its internal data, determined the viewership.
LIV Golf's report comes four days after Sports Business Journal said LIV's