Reckitt’s brand experience team on how design can help FMCG become circular
When it comes to making FMCG more sustainable “there are no shortage of challenges”, says Jos Harrison, global head of brand experience and design at Reckitt. “I’d probably start by saying that the industry as a whole – FMCG, CPG – bears quite a heavy responsibility for the way that we currently live our lives; it’s one of the founding industries of a consumption mindset, let’s say.