Build a customer-facing app like a SaaS company
What’s the difference between a non-technology company building a customer-facing app and a tech company building and supporting a software-as-a-service (SaaS) product?
One might suggest differences in the target number of customer segments, audience size, scale, business model, or other usage factors. But many businesses deploy large-scale customer-facing apps with e-commerce and subscription revenue models as part of their business offerings.
Are your banking, insurance, or healthcare tools apps or SaaS? We might not be buying this technology, but we certainly expect easy-to-use interfaces, fast performance, high reliability, security best practices, and other quality factors, whether we’re using a SaaS or customer-facing app.