Musk brings back Twitter Blue with new features to prevent impersonation

Today is apparently the day when Twitter Blue is coming back. Reuters reported that subscriptions would be available sometime Friday for purchase in the Apple App Store for $11 and on the web for $7.

This was confirmed in an email sent to advertisers Thursday, which Reuters reviewed, announcing some new Twitter Blue security features and advertiser controls. The email informed advertisers that individuals would be able to purchase blue checkmarks, while verified businesses would be distinguished by gold checks and government accounts by gray checks.

The purpose of the email was partly to reassure advertisers that the Twitter Blue impersonation scandal is actually over and partly to announce new controls allowing advertisers to prevent branded ads from appearing “above or below tweets containing certain keywords,” Reuters reported.