Banks in the UK and EU want to serve Gen Z, but still need to correct some slight misalignments
Key stat: Nine in 10 banking executives believe they know how to serve Gen Z banking customers. But 34% of Gen Zers say traditional banks don’t understand their needs.
This finding is based on an IBM survey of 3,000 Gen Z bank customers and 750 C-suite banking executives in the UK, Germany, and Spain.
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