Healthcare may be a recession-proof field, but healthtech is not
Healthtech has great potential to improve the experience for consumers and doctors, but also serious issues to grapple with.
In 2021, at the height of the Great Resignation, I left a secure director-level job in “martech” (social media marketing) to join a promising healthtech startup that had recently raised $200 million. This new role checked plenty of boxes: better pay, a chance to build our content strategy from scratch, and a path to VP at a unicorn experiencing hockey-stick growth. The kicker, I convinced myself, was its mission to improve healthcare for everyone.
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