The partnership, which represents the Newry-based company’s first with a League of Ireland club, will launch in mid-December when Dundalk FC will release a new home and away kit in time for Christmas.
A range of new training gear and leisurewear will also be available from the club’s Christmas Shop, which will be located in the Youth Development Centre at Oriel Park.
A new online store featuring the full Dundalk FC x Playr-Fit range will also go live on www.dundalkfc.com in early 2023.
Playr-Fit, which was founded by Kieran Quinn and Steven Burns in 2019, is Ireland’s fastest-growing sportswear company, providing top-quality apparel and equipment to sports clubs across Ireland, the UK and the USA.
The company’s slogan, #DesignedByPlayersForPlayers, is based on the wealth of experience within the Playr-Fit team which is made up of individuals with a background in football, GAA and Aussie Rules.
“We are delighted to become the first League of Ireland club to announce a partnership with Playr-Fit,” said Dundalk FC co-owner, Andy Connolly.
“In a highly competitive market, Playr-Fit has established itself as a top-quality, ambitious local brand, and we are looking forward to working with Kieran and his team over the coming years.
“In terms of revenue, Christmas is a key period for all League of Ireland clubs and we are looking forward to the launch of the new range, particularly our new home and away kits that, in the current climate, are sensibly priced for all our supporters.”
“We are proud and excited to announce our partnership with Dundalk FC,” said Kieran Quinn, founder and director of Playr-Fit.
“We are looking forward to launching a new home and away kit, made with the latest technical fabrics, as well as a range of bespoke leisurewear for the players and the supporters in the coming weeks.
“Dundalk is a massive club with a passionate fanbase and European football in 2023 to look forward to. We want to give the service the club deserves and make them the envy of the rest of the league”
For more information on Playr-Fit, visit www.playr-fit.com
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