BrandPost: Why Retailers Value Wi-Fi and Location-Based Services for New Connected Customer Experiences
By: Todd Johnson, Director of Vertical Marketing at Juniper Networks.
Delivering an exceptional customer experience has never been more challenging. Retailers need to leverage technology to embrace new consumer habits and shopping styles while also meeting their in-store expectations with enhanced and personalized experiences and an interactive physical shopping journey.
To understand the emerging demands for retail customer experience, Juniper conducted two surveys: the Juniper Workplaces and Public Spaces Enterprise IT Survey and the Juniper Remote Workplaces and Public Spaces Consumer Survey.