Over the last decade, Democrats built an enormous voting edge with women. Republicans have largely failed to cut into it. A few weeks ago, Florida Republican governor Ron DeSantis ran an ad featuring his wife, Casey, where she talked about how her husband has helped her through her cancer diagnosis. Some noted that the ad might matter less for DeSantis's reelection campaign than for his likely presidential run. Casey DeSantis's appeal to women can help Republicans across the nation close the gap with women in 2024.
