Now that NVIDIA has kicked off the latest video card wave with the insanely powerful RTX 4090, all eyes are on AMD to see how it will respond. Today, the company announced the Radeon RX 7900 XTX and RX 7900 XT, two confusingly named GPUs powered by its new RDNA3 architecture. On stage during its Las Vegas launch event, AMD CEO Dr. Lisa Su claimed the new hardware offers a 54 percent increase in performance per watt over the previous GPUs. She also emphasized that AMD is focused on delivering complex performance with reasonable power usage, a clear knock against NVIDIA's power-hungry (and PSU cable-melting) RTX 4090.
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