BigCommerce and Snap Partner to Help Merchants Advertise on Snapchat
eCommerce platform BigCommerce and Snap have partnered to enable merchants to easily create and manage ad campaigns on instant messaging service Snapchat.
The new Snapchat for BigCommerce integration allows merchants to sync their product catalogs and create immersive ad campaigns on the service, BigCommerce said Tuesday (Nov. 1) in a press release.
This feature is now available to merchants in the United States and is to be added in other markets in 2023, according to the release.
“Giving merchants access to Snapchat’s unique audience of 363 million daily active users opens up incredible opportunities for them to tap into a younger generation of influencers that master impacting a consumer’s purchasing decision,” Sharon Gee, vice president of revenue growth and general manager of omnichannel at BigCommerce, said in the release.
With this new integration, merchants can access Snapchat as well as other social, search and marketplace channels through the BigCommerce platform, according to the release.
Snapchat for BigCommerce enables merchants to attract new and unique mobile customers, optimize ad campaigns and events by tracking conversions and measuring results, and build retargeted campaigns to reach out to Snapchatters who have already browsed their website, the release stated.
Merchants can also view and analyze campaign performance across all ad accounts, per the release.
“As Snapchat reaches over 75% of Gen Z and millennials in over 20 countries, this partnership with BigCommerce will help merchants of all sizes easily drive traffic and purchases from that valuable audience,” Sid Malhotra, senior director of SMB at Snap, said in the release. “With just a few clicks, merchants will now be able to sync their product catalogs to Snapchat, run ads and get help from a Snapchat specialist.”
During a conference call in May, BigCommerce management said “social commerce” remains a key targeted market, particularly within advertising.
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