HomeGoods last week introduced House of HomeGoods, offering customers a chance to book a weekend stay at a two-bedroom Hudson Valley, NY, home for $29.99 a night.
The home will be available to rent over four weekends in October and November, with each weekend featuring an “unexpected and unique” home décor theme.
The weekend themes and descriptions include:
Guests are also able to “take home a selection of their favorite finds to reimagine their own spaces.”
The retailer made the four weekend stays available to book at HomeGoods.com/HouseofHomeGoods from Wednesday through Saturday last week at noon EDT, and all slots were quickly taken.
HomeGoods, owned by TJX Cos., likened the different theme each weekend to the chain’s in-store treasure hunt experience. “We’re excited to offer consumers this bookable getaway that transforms with each stay to create a truly unique experience for guests, just like shopping at HomeGoods,” Sarah Ajamian, manager of marketing, HomeGoods, said in a statement.
Visitors to The House of HomeGoods microsite can “shop the looks” and click through to view the items displayed in each of the four themed weekend stays.
Many upper-end hotels offer options to purchase their mattresses, bedding, bath robes and towels. Danish housewares brand Vipp has opened five hotels to give consumers “a chance to experience Vipp products in locations out of the ordinary,” but hotels acting as showrooms for brands haven’t become as common as hyped.
In the U.S., West Elm’s bold plans announced in 2016 to open a chain of shoppable boutique hotels never came to fruition, but it has a sales arrangement with Westin Hotels.
