City National Bank of Florida will become the official bank and mortgage partner of the Orlando Magic and Amway Center during the 2022-23 season, the two organizations announced Tuesday morning ahead of the Magic’s season opener against the Pistons on Wednesday in Detroit.
As part of the partnership, City National Bank will be the first partner whose logo will appear on the Magic’s warm-up shirts — a branding opportunity created by the NBA last season.
“The Orlando Magic are thrilled to forge an exclusive partnership with City National Bank of Florida,” Magic CEO Alex Martins said in a statement. “With City National Bank’s continued commitment to growth in Central Florida, we’re excited to assist them with their continued success. As a Champion of the Community, we share a commitment to our community and look forward to seeing the partnership flourish through the many collaborations planned to benefit Central Florida.”
The partnership also includes a program to recognize small businesses, a financial literacy platform, exclusive access to Magic experiences for the bank’s clients, naming of the reception room in Amway Center to the City National Bank Hourglass Room, branding during televised Magic games and brand integration with the Magic, including in-arena digital signage during all Amway Center events as well as on the exterior digital board facing I-4.
City National Bank, which is based out of Miami and is the second-largest bank based in the state, will be one of the Magic’s seven “Champion of the Community” partners. The team’s partners include Walt Disney World, PepsiCo and Florida Blue.
“City National Bank has been a trusted partner to businesses, families, and communities in Florida for more than 75 years, and Orlando and Central Florida are key markets for our growth strategy,” City National Bank of Florida vice chairman and CEO Jorge Gonzalez said in a statement. “Much more than an iconic brand in Central Florida, the Orlando Magic are an invaluable source of community service and philanthropy, which are values that align closely with CNB’s commitment to supporting more than 300 nonprofits across Florida annually. We’re excited about working with the team to give back in a meaningful way and this partnership underscores our commitment to Central Florida.”
This article first appeared on OrlandoSentinel.com. Email Khobi Price at khprice@orlandosentinel.com or follow him on Twitter at @khobi_price.
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