TikTok wants to be Amazon, plans US fullfillment centers and poaches staff
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When Jeff Bezos started Amazon, his motto was “get big fast,” and apparently, ByteDance is applying the same ethos to set its meteorically popular social media platform, TikTok, hot on Amazon's heels. In the past few weeks, TikTok has posted a series of job listings that, as Axios reported, mark TikTok’s first major move into US e-commerce—unpredictably, by building Amazon-like fulfillment centers.
Job listings for "Fulfillment By TikTok Shop" seek to staff key roles like logistics solutions managers or operations research engineers to assist TikTok in building “international warehousing, customs clearings, and supply chain systems that support domestic e-commerce efforts in the US and cross-border e-commerce efforts,” Axios reported.
It looks like TikTok is building a US-based workforce capable of warehousing, delivering, and processing returns.