Roku’s new smart home products are just a first step
The video platform is now selling smart cameras, light bulbs, and other gadgets under its brand. But CEO Anthony Wood’s ambitions go further.
What’s the most popular smart home technology we’ve seen so far? That’s easy: streaming video. It’s transformed the way we watch TV. And one of its enduring success stories is Roku. In the most recent quarter, people watched almost 21 billion hours of video on Roku’s platform, which is built into many TVs as well as its own boxes and sticks. According to Conviva, the company currently accounts for 31% of video streamed onto TVs, the highest share of any platform by far.
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