GIANLUCA SCAMACCA is winning over the fans in East London.
The Italian striker, who moved to West Ham from Sassuolo for £30.5million in the summer, has scored three goals in his last games for the Hammers, including a deft finish against Fulham on Sunday.
Helping the 23-year-old settle in in the Capital is his stunning older sister, Giuly.
She is a blogger who boasts a staggering 440,000 followers on Instagram, which is more than the international striker.
Scamacca has also credited Giuly with helping his mother raise him – with his father absent for most of his life.
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If you take glance at Scamacca’s social media, there’s one woman who pops up regularly.
It’s not his Wag, although you could be forgiven for thinking that because of her striking beauty.
It’s sister Giuly, who he seemingly spends most of his time with.
Since his deal with West Ham was announced, she has divided her time between London and their homeland.
But in truth, she has always looked out for him.
His father Emiliano Scamacca was in an out of his life, and last year reportedly wielded a baseball cap at Roma’s training camp – destroying several cars.
He spoke of his shock of the incident to the Italian press.
“I am badly shaken by what happened and what I read. I really don’t know how to explain it,” he told Gazzetta.it.
Before revealing it was his mum and sister Giuly who were there for him when he grew up.
He continued: “It is painful for me to talk about this, but perhaps it is necessary. My father has not lived with my mother for a very long time. They aren’t divorced, because they never married. I was raised by my mother and my sister. They are my family.”
As the elder sibling, Giuly took responsibility for her brother’s upbringing and supported his football – going to his games growing up.
The strong, independent woman has since become a social media queen.
Incredibly, 440,000 followers track her on Instagram – a total that dwarfs his 280,000.
And on the social media channel, she shares a glam life to envy.
The tattooed beauty blogs her adventures – from working out in the gym to topping up her tan and showing off her bikini body.
She also has a penchant for dance, showing off her moves in several videos online.
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Giuly has also made the pilgrimage to the London Stadium to cheer on her brother.
With his career now blossoming on our shores, perhaps she can give him some tips on raising his social media profile too.