TikTok’s reportedly still planning to launch live shopping in the US
TikTok might not be giving up on live shopping in the US after all. According to a report from the Financial Times, the company’s looking to partner with TalkShopLive to launch live shopping features in North America.
TalkShopLive is a live shopping platform based in Los Angeles and, as pointed out by the FT, is used by companies like Walmart and Microsoft’s MSN to hold shopping livestreams. Through the partnership, TikTok could reportedly leverage TalkShopLive’s technology to allow creators to host live shopping sessions on TikTok, while also giving brands the option to simultaneously broadcast the stream to their own websites.
Back in July, a report from FT indicated that TikTok was scaling back live shopping in the US and Europe after...