Bata's global CEO Sandeep Kataria said the company has just launched a pilot in Gurgaon, Red Label by Bata, which is squarely aimed at attracting youngsters and bringing down the average age further. “Then there is a very large push which we have tested and we are now very bullish on, which is called the sneaker studio, which is bringing all our seven brands of sneakers in India into one place in the stores,” said Kataria.
