How indie, BIPOC-owned beauty brands are shaping the future of retail
The independent beauty industry has become a space for innovation and creativity—and is helping evolve the future of retail.
As consumers increasingly research the background of the products they love—including who founded the brand—retailers like Ulta, Sephora, and even Target have curated their inventories in response. Now their stores spotlight minority-owned brands, and they’ve formed programs to assist these founders.