In a regulatory filing today, the company said “a new era in mobility is about to begin”, alluding to an event under its Vida brand on October 7, 2022. The company has also issued invites to its dealers, investors, global distributors and media for this event. Hero MotoCorp Chairman and CEO Pawan Munjal had launched brand Vida, powered by Hero earlier this year with the announcement that the first EV will be launched during the festive season this year.
