Decoding the secrets inside Apple’s event invitations
Apple’s next event is just around the corner, and die-hard fans have been scouring the latest invitation for clues about what new products and features may be in the cards. It’s a long-held belief that Apple hides things inside its event invitations, but we wondered whether this search for secrets ever bore any fruit (sorry) — and if it did, what sort of hints there are.
To find out, we scoured every invitation over the past 21 years and compared them against the various products subsequently announced at each event. And it turns out, again and again, Apple buries clues in plain sight. But discerning their meaning is not so simple. Apple appears to use several frequently varied approaches to leaving hints that are often difficult to...