Vivo and Oppo, which even till 2021, had a few models under ₹10,000, haven't launched new models in that segment this year, according to an ET analysis. Even South Korea's Samsung, which accounted for 13% of the sub-$100 segment in 2018, has only launched one new model under ₹10,000 this year. As of August 2022, 39 new models were launched in the under ₹12,000 segment, as compared to 41 new models in 2021 by this time, and 60 new models by the end of the year.
