Actress Priyanka Chopra Jonas on Thursday announced partnership with beauty and wellness e-commerce firm FSN E-commerce, which operates under Nykaa brand, to launch her haircare brand Anomaly in India.
During the launch, Jonas said that she still prefers to use Indian traditional methods of beauty care like rouge, curd, honey but her product Anomaly has been developed with ingredients to enable people treat their hair when they are running short of time.
"I'm so proud to bring Anomaly haircare to India. What makes our India launch incredibly special is that this brand was born here, from the hair care routines I followed growing up, and now it's coming home," Jonas said.
She said that Indian beauty has been entrenched in nature and plants.
"You will see a massive use of plants, vegetable protein, rice starch, avocado, oil...just really beautiful ingredients that go into making your hair strong and the best that they can possibly be. I wouldn't say it's (Anomaly) a replacement ...
