Instacart customers who know they need sustenance but don’t know what to buy will soon be able to browse suggestions from celebrities. Beginning today, the company is rolling out product collections curated by public figures, influencers, and retailers for customers to shop from.
The new feature, called Carts, will display lists of grocery items themed around events (“Game Day” or “Self Care Sunday”) or picked by celebrities that customers can add to their own carts. Musician Lizzo is one of the first celebrities to be featured.
In the blog announcing the new feature, Instacart says the curated carts will help inspire customer purchases — helpful, perhaps, if you often find yourself browsing aimlessly while ordering...
