August 22 – Chinese household appliances and consumer electronics manufacturer Hisense has signed a three-season partnership with Serie A’s Chinese-owned Inter Milan.
No value was given for the sponsorship that will run through to the end of the 2024/25 season.
To date Hisense has generally focussed its football sponsorship around major tournaments, being a sponsors of the Qatar 2022 World Cup and more recently the Women’s Euros. The Inter deal is the company’s first foray into Italian club football.
The post Inter agree 3-year deal with China’s Hisense appeared first on Inside World Football.
