Online abortion pill startups boom—even as they face new legal and privacy challenges
Demand is growing for abortion pill startups like Hey Jane, Choix, Just the Pill, Abortion on Demand, even as more states move to outlaw their services.
Over the past few months, abortion pill startups have been trying to keep up with a huge spikes in demand while navigating a tangled web of new regulations and privacy concerns. Since the Supreme Court’s decision to overturn Roe v. Wade first leaked in May, Hey Jane, an online startup that provides abortion pills in seven states, reported a ten-fold increase in traffic to its website. And demand doubled for its mail-order abortion drugs, a combination of misoprostol and mifepristone that can safely induce an abortion during the first 10 weeks of pregnancy in the privacy of one’s home.