Australia’s domestic airline market is well on the way to recovery, but the competitive landscape has been transformed since the onset of the COVID-19 pandemic.
Shifting strategies from incumbents and the impending entry of a new airline are set to produce what could be the most dramatic and lasting transformation for the market since the start of the century.
After the start-stop recovery of 2020 and 2021, the rebound of domestic travel demand in 2022 has run ahead of expectations, mostly on the back of strong leisure/VFR demand.
