99 percent of Netflix subscribers haven’t tried its games yet
As Netflix continues to build out its portfolio of games, the streamer’s seeing less than 1 percent of its subscribers interact with them on a daily basis. According to data obtained by CNBC from app tracking group Apptopia, Netflix’s games average 1.7 million users per day, a sliver of Netflix’s 221 million subscribers globally.
Apptopia found that Netflix’s games have been downloaded a total of 23.3 million times since Netflix announced a push into mobile gaming in November 2021. The streamer started with just five games, a collection that it has since expanded to over two dozen titles, including a game based on the Exploding Kittens card game, the League of Legends spinoff Hextech Mayhem, and the strategy title Into the Breach....