Jared Kushner writes in his memoir that MAGA hat sales funded most of the 2016 Trump presidential campaign's overhead costs, per The New York Post.
Brendan Smialowski / AFP via Getty Images
Donald Trump's campaign made $80,000 per day selling their famous red "Make America Great Again" hats in 2016, his son-in-law Jared Kushner revealed in his forthcoming memoir.
In an extract from "Breaking History," obtained by The New York Post, Kushner recounts the first time he saw the red hats in the summer of 2015, which he said former President Trump designed himself.
Kushner said that Amanda Miller, head of marketing and communications for the Trump Organization, initially only ordered 100 hats, despite Trump's request for 1000.
However, Kushner said that the hats soon exploded in popularity.
"Trump wore the hat on his visit to the southern border, and it became the hottest thing on the internet," Kushner wrote.
"The demand was so incredible that I worked with Amanda to create an online store, where we started selling roughly $8,000 in hats per day."
Kushner writes that he worked with Brad Parscale, who ran the Trump campaign's website, to start spending $10,000 a day on Facebook ads to sell the hats.
He said they bypassed then-campaign manager Corey Lewandowski's budget restrictions as they banked on the fact that "by the time he noticed the large expense, we would have positive results to share."
"Soon, we increased online hat sales tenfold from $8,000 to $80,000 per day, which funded most of the campaign's overhead costs," Kushner said.
While the cost to manufacture the hats is unknown, The New York Post cited previous analysis that suggested it costs around $2 and $3 per hat. They have typically been sold for between $25-$30 each.
If the hats were bringing in $80,000 per day for a year, this could have brought in about $29 million in revenue.
Kushner's memoir, which recounts his time as a senior adviser to Trump during his presidency, is set to be published on August 23.
