Indira Gandhi's saree choices also set off trends like silk Baluchari prints, a very 1970s innovation at a time when interest in the woven ones from the eponymous weaving centre in West Bengal was steadily declining, perhaps due to bad marketing or adverse perceptions. In fact one of her most popular photos-supposedly a favourite of her daughter-in-law Sonia-shows her in a fetching crimson printed Baluchari. Many bought exact replicas.
