Jennifer Lopez Poses Nude for Launch of JLo Body on 53rd Birthday & Reveals 'Booty Balm'
Jennifer Lopez is showing it all off!
The “Waiting for Tonight” superstar showcased her figure in a completely naked photo shoot for the launch of her new line JLo Body by JLo Beauty on Sunday (May 24), just in time for her 53rd birthday.
The new campaign features all-new beauty products, expanding her line from makeup.
“We already have some amazing products targeting tightening and firming for the face, so a product for the body that addressed those same issues was a natural next step for us,” she said to People in a statement.
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The first product is called JLo Body by JLo Beauty Firm + Flaunt Targeted Booty Balm, available for $65.
“It was also the body part that our consumers wanted a targeted treatment for, and they couldn’t find it on the market,” she said, noting that it was something she was thinking about while watching her mom’s struggle with cellulite.
“I remember her wishing that there was some magic formula that was just going to make it disappear. And the truth is, we know that doesn’t exist,” she explained.
“We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!” she announced on her Instagram along with the first campaign video.
At the same time, she was spotted celebrating her special day with her new husband Ben Affleck.
Check it out…