A growth-at-all-costs strategy made sense when the market was buoyant, but now Neobanks need to fight to become profitable and ensure survival.
The news: Starling reported its first annual profit after successfully diversifying into the mortgage market and tailoring its strategy to focus on bottom-line growth.
Insider Intelligence
The neobank posted a pretax profit of £32.1 million ($44.1 million), swung from a £13.7 million ($18.8 million) loss for the same period a year before. Mortgage lending helped boost revenues and reached £1.2 million ($1.7 million) in Starling's first year of involvement.
Separately, Varo Bank laid off around 10% of its workforce and plans to restructure the business in an effort to cut losses.
The US neobank made 75 employees redundant and plans to consolidate its technology, design, data, and product divisions into a new business unit to reduce costs and "increase pace," according to a press release.
Bottom-line pressure builds: Starling will join Atom within an exclusive group of neobanks that have achieved profitability or are on track to break even. But as Varo's losses show, profitability is notoriously elusive for challenger banks.
In June, we reported that Varo risks running out of funding this year and will have to raise cash to stay afloat—which looks increasingly challenging as fintech funding becomes scarcer.
Many of Varo's problems stem from its inability to turn a profit, despite opening 2.7 million new accounts in 2021.
That's forcing it to take drastic action to shrink its cost base. In the first quarter, it laid off 65 staff to shore up its bottom line.
What next? Neobanks need to pivot their strategies to adapt and focus on generating profits in a harsher-looking H2 2022.
Varo's launch of a new high-yield savings account earlier this month could be risky. The high-interest offering is likely to draw in more users, but may not generate the revenues required to improve the neobank's bottom line.
The big takeaway: Neobanks' inability to turn a profit is nothing new, with less than 5% breaking even, according to Simon-Kucher & Partners. A growth-at-all-costs strategy made sense when the market was buoyant, but they now need to adapt and fight to become profitable to ensure their survival, as Starling has successfully done.
The leaner funding climate favors more established companies and increases pressure on far-from-profitable neobanks like Varo, which may lose investors who question their long-term sustainability. If a neobank shakeout occurs in the coming years, the banks that can adapt to remain profitable are the ones that stand to survive.
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