Charles Nobel eyes expansion as it celebrates 50th anniversary

Family-owned and run jewellery business, Charles Nobel is celebrating its 50th anniversary, and has said it is focusing on enhancing its range of diamond jewellery for the future.

The New Milton business was founded in 1972 by Keith and Jenny Bollard, with the couple moving from the North of England to pursue their shared career ambition.

The original Charles Nobel store was located up the road from where it is today in New Milton.

Jenny Bollard said: “My husband has always worked in jewellery, managing shops for various wholesalers, independents, and H. Samuel in its early stages. He always loved the emotive side of the industry, creating something which people can treasure for many years – and he recognised that personalisation was key to making a product truly special.

“Keith’s devotion to the industry was contagious and before I knew it, I was fully immersed myself. I had also seen first-hand the value of bespoke retail experiences, having worked as a freelancer in various customer service roles in the past.

She added: “With Keith’s years of experience and our combined interests, we decided to launch our own independent jewellery business within a bustling Hampshire market town. We wanted somewhere with a strong community, where we knew we could build a positive reputation and create customers for life.”