Amazon Prime Day is here. It's day two of the mega-site's annual shopping extravaganza is today, which ends tonight at 12pm PT. As it happens, most other major retailers and brands — we're talking Walmart, Best Buy, Nintendo, Target, Nordstrom and more — have launched adjacent sales that are on par with the savings you'd see on Black Friday. Deals are especially good this year as retailers offload overstock ordered earlier in the pandemic when consumer spending was high — a trend that's cooled this year as inflation has risen. The result? Unprecedented deals to clear out excess inventory. That's good news for shoppers — scroll and you'll see why.
Our favorite deals on Day 2 of Prime Day:
Prime Day 2022 at Yahoo: Shop Amazon’s best Prime Day deals, follow our Prime Day live blog for expert advice on what to shop right now, and see all of our Prime Day coverage, here.
“Even retailers that have been notorious for never doing big sales are offering discounts because they have so much inventory that they need to clear out,” Rakuten’s Retail & Shopping Expert, Kristen Gall, tells Yahoo Life. “So it’s a consumer’s market this year.”
Stores are offering up deep discounts on a wide range of merchandise, making it a great time to do a little (or a lot of) online shopping. Of course, the internet is a big place and it's pretty overwhelming to try to figure out where to start. With that in mind, we've rounded up some of the best deals out there right now across tech, home, fashion and beauty, so you can secure some intense savings. Scroll down to see what our shopping editors think is worth snagging right now. We will keep this article updated over Prime Day to make sure you see all the best deals.
As savvy shoppers know, Amazon's own line of tech devices are always among Prime Day's brightest stars. “Generally the best deals will be on Amazon-owned devices, with Echo Dots and Fire tablets being hugely discounted on Prime Day,” says Kristin McGrath, savings expert for RetailMeNot.“You can look for 55% off select Amazon devices, up to 50% off Fire TVs and more during Prime Day sales. Ring doorbells are usually discounted heavily for Prime with savings of up to 35%. The Echo Dot is at its lowest price ever, at $20 (for the 4th generation version).”
Prime Day and related sales are historically big for tech gear. TVs, laptops, headphones, tablets — they're all on sale across a wide range of retailers. Those same retailers also begin to offer back-to-school discounts in July, on items like laptops and monitors. Whether you're looking for Apple products, smart TVs or smart-home devices, you can score them for a steal. Amazon is the spot for gadgets and gizmos galore. “Prime Day offers some of the best sales in tech and electronics, with discounts on Apple AirPods Pro, Fitbit smartwatches, Bluetooth speakers and home theater systems,” says McGrath.
Check out the list below to get you started and, while you're at it, don't miss these impressive sales:
Amazon: Enjoy savings on smart TVs, wireless headphones and earbuds, tablets and more.
Best Buy: The tech haven has markdowns on popular items, including AirPods, X-Box gaming consoles and MacBooks as part of its "Black Friday in July" sale.
Target: Shop three days of sales with Target's "Deal Days" (through July 13), across a range of tech items.
Walmart: Save up to 40% on tech items, with select rollbacks offering up even deeper discounts.
Want to freshen up your place? From mega-popular small appliances to bestselling linens, you'll find plenty of home sales worth taking advantage of right now. Ramhold recommends making a beeline for Amazon on Prime Day if you’re in the market for small kitchen appliances, like pressure cookers, coffeemakers and blenders. “The bulk of deals at Amazon on Prime Day are home and garden items, and other retailers will be likely to price-match Amazon's offers. It's almost a guarantee that there will be some kind of deal on a few Instant Pot models,” she says. No big surprise here, as the Instant Pot has been a Prime Day superstar since the early days. “We also already know that Amazon will have select Vitamix blenders for up to 30% off and up to 50% off select Keurig items.”
Best Buy: Enjoy sale prices on small kitchen appliances, including $40 off a Ninja blender kitchen system.
Bed Bath & Beyond: Save up to 50% off bedding, small appliances and decor in the "Big Beyond Savings Event."
Birch: Take $400 off any Birch Mattress + 2 Free Eco-Rest Pillows with code "FOJ400."
Brooklinen: Enjoy savings of up to 15% off towels, linens and more.
Casper: Save up to $600 off mattresses and up to 50% off bedding and duvets.
Helix Sleep: Enjoy up to $350 off mattresses and score two free pillows.
Macy's:The retail behemoth is hosting a Black Friday in July sale, with up to 60% off specials and an extra 25% off a selection of sale items.
The Home Depot: Save up to 35% off small kitchen appliances, along with select cookware and flatware.
Target: Shop three days of sales with Target's "Deal Days" (through July 13), across a range of home items.
Tempur-Pedic: Enjoy savings of up to $500 off top-rated mattresses.
Wayfair: A 20th anniversary sale features massive price cuts on seating, kitchen gear, patio furniture and all the Wayfair home goods you love.
Looking to beef up your wardrobe? Amazon Prime Day will have a lot to offer. “Shoppers can find steep savings from Amazon’s in-house clothing brands, Amazon Essentials and Goodthreads, for big deals of up to 40% to 50% off back-to-school attire, athleisure and more,” says McGrath.
Gall adds, “Nordstrom’s Anniversary Sale and Target will have the best deals on clothes, while Zappos is having a huge sale on footwear that consumers should check out.”
Adidas: Get 25% off with the code "ScoreBig".
Athleta: Save up to 60% off select merchandise as part of the brand's semi-annual sale.
Coach: Grab 50% off a selection of styles.
Dick's Sporting Goods: Outdoor gear, running apparel and more are marked up to 40% off.
Gap: Score an extra 60% off on-sale merchandise and 40% off regularly-priced styles.
HSN: Celebrate HSN's birthday with more than 30% off a range of styles, including leggings, sandals and pajamas.
Huckberry: Score up to 30% off a selection of outdoors-y styles, including a pair of Crocs All-Terrain Clogs.
Kate Spade:Take 40% off sale styles with code SAVE40.
Kohl's: Enjoy BOGO deals on select items.
Macy's:The retail behemoth is hosting a Black Friday in July sale, with up to 60% off specials and an extra 25% off a selection of sale items.
Nordstrom: As part of the brand's "Anniversary Sale," you'll enjoy deep discounts on designer clothes, shoes, bags and more.
Old Navy: Save up to 75% off clearance items.
Target: Shop three days of sales with Target's "Deal Days" (July 11-13), across a range of fashion items.
Universal Standard: Enjoy up to 50% off size-inclusive items like dresses, hoodies and leggings.
QVC: The brand's Christmas in July sale offers deep discounts on items like Vionic sandals and Vince Camuto bags.
Beauty isn't historically a huge area for savings on Prime Day sales outside of Amazon, but you can still find some great deals happening right now. Stock up on popular shampoos, conditioners, makeup lines and more.
Ulta.com: The beauty retailer's Summer of Hair Love event is running through July 16, and features BOGO on curly hair products, 15% off Pureology jumbos, 40% off Bed Head by Tigi and more.
HSN: HSN is discounting beauty products and more by up to 30% as part of its birthday celebration.
Nordstrom: You'll enjoy deep discounts on high-end beauty products as part of the brand's "Anniversary Sale."
QVC: QVC's Christmas in July sale offers marked-down prices on products from Philosophy, Tarte and Clinique, among others.
