The FMCG brand is not obliged to directly work with the Indian startup. Especially it doesn't want to.
Indian e-commerce startup Udaan has lost its antitrust case against Parle Products.
Last year, Udaan had filed a complaint with the competition commission of India (CCI) against the Mumbai-based food-processing multinational. It said Parle was “abusing its dominant position” by refusing to supply its products directly to the startup.
The business-to-business platform alleged that the world’s largest-selling biscuit maker had even ignored emails seeking a business relationship. Udaan said it had to buy Parle-G, a popular glucose biscuit brand, in the open market, raising its input costs and causing a competitive disadvantage against Parle’s existing distributors.
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