PRINCE Harry relaxed in a comfy chair and preached the importance of ‘peak mental fitness’ in a new campaign promoting his $4.7million (£3.8m) Silicon Valley start-up.
The California-based duke insisted people need to focus on ‘flexing their minds’ rather than ‘fixing’ them in order to ‘unlock the greatness within them’.
The 37-year-old, who quit royal duty to live in the US, was named Better-Up’s Chief Impact Officer last March.
In the short film, Harry interviews three different people – including two-time Olympic gold medal-winning snowboarder Chloe Kim – about their own mental health practices.
He promoted the company’s online life coaching services.
Harry also described seeing ‘trauma, loss, grief’ during his many years ‘travelling around the world’.
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Meghan, 40, and Harry are set to appear at a fringe event at the United Nations in New York on Monday.
Harry will address an ‘informal meeting of the plenary to mark the observance of Nelson Mandela Day‘, the UN confirmed Harry and Meg went on a ‘Royal Tour-style visit‘ to the Big Apple last September.