Popsicles shaped like Elon Musk and Jeff Bezos allow you to “eat the rich”
A roaming art experiment called “Eat The Rich” is giving its customers the chance to consume their favorite or most-reviled billionaires in popsicle form.
For three days, the art collective MSCHF, a play on the word “mischief,” is turning five of the planet’s wealthiest men—Elon Musk, Jeff Bezos, Mark Zuckerberg, Jack Ma, and Bill Gates—into icy treats, so that the ordinary person can “bite Bezos,” “munch Musk,” “suck Zuck,” “snack on Jack,” and “gobble Gates.” The popsicles make literal a phrase reportedly coined by the philosopher Jean-Jacques Rousseau in 1793, who wrote: “When the people shall have no more to eat, they will eat the rich.”
Quartz went to MSCHF’s first stop, near Columbus Circle in New York City, to check out the scene. The popsicle truck planned to spend Monday (July 11) there before moving to McCarren Park and Washington Square Park on consecutive days. Three locations across Los Angeles—Santa Monica, The Grove, and Hollywood Boulevard—will also have their chance on the same days to feast on tech-billionaire treats.
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