RISING star Kemi Badenoch launched her bid yesterday — vowing to take on snowflakes and big government.
The No10 outside hopeful wooed the Tory base with plans to stop police “worrying about hurt feelings online,” axing pointless well-being jobs in government and ditching net zero targets.
The ex-Equalities Minister also warned big business to focus on productivity and profit rather than Ben & Jerry’s-style social justice campaigns.
The mum-of-two, 42, has won the backing of Michael Gove and a raft of ministers in her rapidly growing following.
Her campaign easily breezed into the first round with more than 20 colleagues cheering her on as she set out her vision for a woke-free Britain.
She said at Westminster: “Why are we spending millions on people whose jobs literally didn’t exist a decade ago, like staff well-being coordinators in the public sector?
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“What about the well-being of the actual public who can’t go on holiday because we can’t process a piece of paper?”
She also refused to get into a tax cut bidding war as other candidates pledged to give away up to £40billion — telling them they could not have their cake and eat it.
Green net-zero targets were “set up with no thought to the effect on industries in the poorer parts of this country”.
The MP for Saffron Walden, Essex, also insisted winter fuel payments could be means-tested.
She said some of her constituents tell her they did not need them as they could afford it.
