In Spain, Culture Battle Rages over Store Signs
Madrid - The red on beige sign outside La Torre shop advertises the kind of underwear earlier generations might have worn, mostly knickerbockers and girdles.
The shop - known as The Tower in English - has been a standard in Barcelona for more than 120 years, preserving a glimpse into the city's past.
La Torre has withstood the relentless march of Starbucks, McDonald's, and other international corporate chai