MeDirect set to achieve new milestones in the coming months
Who is MeDirect and what do you stand for?
MeDirect is the third-largest banking group in Malta with operations also in Belgium, the Netherlands and the UK. Our vision is to enable our customers to take care of their own money, with confidence. To support this, we aim to continue making investing accessible to everyone by creating a Wealth SuperApp. Our vision statement embodies our core strategy to serve the underserved affluent customer segment.
With an outstanding team across the Group, including nearly 170 employees in tech and digital channels, we deliver value to our clients by operating with an agile framework as a fintech, yet as stable as other regulated banks. Our clients can feel safe knowing we are supervised by the European Central Bank, with capital and liquidity ratios well in excess of our regulatory requirements.
Your new branding is a significant change from the previous. Why did you feel the need to update your branding? And what has changed in your business model that your previous branding did not sufficiently reflect?
In 2019 the Group embarked on a transformation journey, from a credit lender focused on international corporate lending to a pan-European...