Why are Starbucks and Kroger investing in EV charging stations?
Electric vehicle (EV) charging stations are popping up in the parking lots of businesses like Kroger and Starbucks, reflecting the growing demand for EVs as well as changing consumer habits in the US.
On June 20, Kroger announced it will install more than 350 stations at its stores in 10 states from California to Wyoming. The stations will vary by location in EV compatibility and charging speeds, and Kroger said that it will offer charging times of around 30 minutes per vehicle—for an undisclosed fee. In the future, the grocery chain said it plans to add stations in six more states in the US South and Midwest.
Kroger is part of a growing number of retailers adding EV charging stations to their parking lots. In March of 2022, Starbucks said that it will install EV chargers in up to 15 parking lots along a 1,350-mile route from Denver to Seattle, with stops available every 100 miles. The latest initiatives from stores may signify a desire to cater to younger customers.
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