Deloitte US's chief marketing officer tells Insider that employees keep companies honest about climate goals
- Suzanne Kounkel, chief marketing officer of Deloitte US, spoke to Insider last week at the Cannes Lions International Festival of Creativity.
- Kounkel said Deloitte's teams zeroed in on sustainability goals three years ago.
- She said that even though the economic outlook might be cloudy, companies will find a way to continue the sustainability journey.
"Fewer people on fewer planes", was one of Deloitte's early mandates to reflect its commitment to sustainability.
Suzanne Kounkel, Deloitte US's chief marketing officer told Insider that the consulting firm started on its sustainability journey in earnest three years ago. One way of doing that was cutting back on business travel. "We couldn't be true to our commitment to sustainability if we as many people flying as many miles as it was the case," Kounkel said. "We made some pretty dramatic changes to the way we actually deliver work."
Kounkel spoke to Insider last week at the Cannes International Festival of Creativity.
She said that companies that are truly committed to sustainability will continue on the journey, despite today's more uncertain economic outlook. "I think most organizations are truly committed now, so they'll figure out big and small ways to continue going on the journey," she said. "The truth of the matter is, if you're customers don't keep you honest on it, your employees will."